When competitors use differentiated or concentrated marketing, ________ marketing can be disastrous.
A)differentiated
B)undifferentiated
C)concentrated
D)customized
E)localized

Question

Quizplus · Accepted Answer

Undifferentiated marketing, also known as mass marketing, involves targeting a broad audience with a single marketing mix regardless of their individual preferences. When competitors use differentiated or concentrated marketing, they are tailoring their marketing mix to specific segments or niches, which makes it difficult for an undifferentiated marketing strategy to be effective. As a result, undifferentiated marketing can be disastrous in this situation.

When Competitors Use Differentiated or Concentrated Marketing, ________ Marketing Can