As in consumer segmentation, many marketers believe that ________ and ________ segmentation provide the best basis for segmenting business markets.
A)geographic; demographic
B)user status; user loyalty
C)benefits; buying behaviour
D)age and life-cycle; psychographic
E)income; usage rate

Question

Quizplus · Accepted Answer

Benefits and buying behaviour segmentation are considered as the best basis for segmenting business markets as they focus on the specific needs and behaviors of business customers. Geographic and demographic segmentation may not be relevant as businesses may operate in multiple locations and have diverse employee demographics. User status and user loyalty may not be as important in business markets as they are in consumer markets. Age and life-cycle and psychographic segmentation are not as useful in business markets as they are in consumer markets, as business buyers’ needs and behaviors are mainly driven by practical considerations rather than personality or life-cycle stage. Lastly, income and usage rate segmentation may not be as relevant in business markets as they are in consumer markets.

As in Consumer Segmentation, Many Marketers Believe That ________ and ________

As in Consumer Segmentation, Many Marketers Believe That and