Relative advantage, compatibility, complexity, divisibility, and communicability are all examples of ________.
A)alternative evaluation
B)dissonance-reducing buying behavior
C)product characteristics that influence rate of adoption
D)individual differences in innovativeness
E)postpurchase behaviour

Question

Quizplus · Accepted Answer

These characteristics influence the rate at which an innovation is adopted by consumers, as proposed by Everett Rogers' diffusion of innovations theory.

Relative Advantage, Compatibility, Complexity, Divisibility, and Communicability Are All Examples