What is a major drawback of probability sampling?
A)It can be time consuming and costly.
B)Sampling error cannot be measured.
C)The most difficult population from which to obtain information is chosen.
D)Everyone has an equal chance of selection.
E)Marketers must rely on the judgment of the researcher in respondent selection.

Question

Quizplus · Accepted Answer

Probability sampling can be time-consuming and costly because it often requires a complete list of the population and sometimes complex sampling techniques to ensure each member has a known chance of being selected.

What Is a Major Drawback of Probability Sampling