Your assistant wants to use secondary data exclusively for the current marketing research project. Which of the following statements is false regarding secondary data?
A)It may not exist.
B)It may not be relevant.
C)It may not be impartial.
D)It is generally more expensive to obtain than primary data.
E)It may not be current.

Question

Quizplus · Accepted Answer

Secondary data is generally less expensive to obtain than primary data as it has already been collected by someone else.

Your Assistant Wants to Use Secondary Data Exclusively for the Current