Which of the following is considered a source of marketing intelligence?
A)rooting through competitor's garbage
B)internal accounting records
C)monitoring staff emails
D)internal causal research
E)suppliers' private annual reports

Question

Quizplus · Accepted Answer

Rooting through competitor's garbage, also known as "dumpster diving," is an unconventional and sometimes unethical method used to gather information about competitors, which can be considered a source of marketing intelligence.

Which of the Following Is Considered a Source of Marketing