With an expected increase in ethnic diversity, marketers are likely to place a greater emphasis on ________.
A)geographic segmentation
B)differing advertising messages
C)mass marketing
D)"us and them" paradigms
E)tiered markets

Question

Quizplus · Accepted Answer

With an increase in ethnic diversity, marketers are likely to place a greater emphasis on differing advertising messages tailored to specific ethnic or cultural groups. This allows for more effective targeting of these groups and is a more personalized approach than mass marketing. Geographic segmentation and tiered markets may come into play as well, but the emphasis on differing advertising messages is likely to be more significant. "Us and them" paradigms should be avoided as they can result in exclusion and discrimination rather than effective marketing.

With an Expected Increase in Ethnic Diversity, Marketers Are Likely