The process of customer-driven marketing involves ________.
A)product, price, promotion, and adaptation
B)market segmentation, market targeting, differentiation, and positioning
C)marketing analysis, planning, implementation, and feedback
D)analysis, targeting, implementation, and control
E)problem identification, information search, decision, and implementation

Question

Quizplus · Accepted Answer

Customer-driven marketing involves four key steps: market segmentation, market targeting, differentiation, and positioning. This process allows companies to better understand and target their customers, tailor their marketing efforts to meet their needs, and ultimately drive sales and profits. While the other answer choices describe important elements of marketing, they do not fully capture the process of customer-driven marketing.

The Process of Customer-Driven Marketing Involves ________