The BCG growth-share matrix classifies four types of SBUs. They are ________.
A)product, price, promotion, and placement
B)sales, market share, price, and promotion
C)stars, cash cows, question marks, and dogs
D)planning, organizing, leading, and controlling
E)market penetration, market development, product development, and diversification

Question

Quizplus · Accepted Answer

The BCG growth-share matrix classifies SBUs into four categories: stars, cash cows, question marks, and dogs. Stars have high market share and high growth potential, cash cows have high market share but low growth potential, question marks have low market share but high growth potential, and dogs have low market share and low growth potential. Option A is incorrect as it lists the four Ps of marketing. Option B is incorrect as it mixes different marketing metrics. Option D is incorrect as it lists the four functions of management. Option E is incorrect as it lists the four growth strategies.

The BCG Growth-Share Matrix Classifies Four Types of SBUs