Which of the following provides an answer to these questions: What is our business? Who are our customers? What do our customers value? What should our business be?
A)objectives and goals
B)mission statement
C)business portfolio
D)marketing and functional strategies
E)operational strategies

Question

Quizplus · Accepted Answer

A mission statement provides a clear and concise statement of a company's purpose, which addresses aspects such as the business, customers, and values, thereby giving direction on what the company should be. Objectives and goals, marketing and functional strategies, and operational strategies are all important in achieving the company's mission, but they do not directly answer all of the questions asked in the prompt. Business portfolio refers to the collection of products and services a company offers, which is not relevant to the questions asked.

Which of the Following Provides an Answer to These Questions