When an airline goes after a "share of travel" from its customers, it is attempting to increase ________.
A)its value proposition
B)share of customer
C)target markets
D)customer variety
E)customer ownership

Question

Quizplus · Accepted Answer

"Share of travel" refers to the percentage of flights or travel that a customer spends with a particular airline compared to its competitors. Therefore, when an airline goes after a "share of travel" from its customers, it is attempting to increase its share of customer, which means the portion of the customer's total purchasing that the airline receives.

When an Airline Goes After a "Share of Travel" from Its