The weights and total weighted scores in a Competitive Profile Matrix (CPM) have the same meaning the weights and total weighted scores in a
A) Comprehensive Profile Analysis (CPA).
B) Dynamic Trends Analytical Framework.
C) Porter's Five Forces Model.
D) External Factor Evaluation (EFE).
E) Evaluative Forces Matrix (EFM).

Question

Quizplus · Accepted Answer

The weights and total weighted scores in a Competitive Profile Matrix (CPM) have the same meaning as those in an External Factor Evaluation (EFE) matrix. Both matrices are used to analyze the external environment of a company and assign weights to different factors based on their importance. The total weighted score is calculated by multiplying the weight of each factor by the rating assigned to it. Therefore, the correct choice is D. None of the other models mentioned have the same meaning as the CPM.

The Weights and Total Weighted Scores in a Competitive Profile