Which of the following involves matching online ads to interests indicated by recency and frequency of consumer online behavior?
A)data mining
B)behavioral targeting
C)microtargeting
D)niche marketing
E)mass marketing

Question

Quizplus · Accepted Answer

Behavioral targeting involves matching online ads to interests indicated by recency and frequency of consumer online behavior. Data mining involves analyzing large amounts of data to uncover patterns and relationships, whereas microtargeting involves targeting a specific group or segment of the population with tailored messages. Niche marketing involves targeting a specific, narrow market segment, while mass marketing involves targeting a large, general audience.

Which of the Following Involves Matching Online Ads to Interests