Which of the following is the most common measure used to evaluate the effectiveness of sales promotion?
A) sales
B) response rates
C) awareness
D) redemption rates
E) response per thousand
Correct Answer:
Verified
Q54: Some online advertising uses a _ metric
Q59: A comparison of the costs of promotion
Q65: Good evaluation plans are based on a
Q66: Moment-by-moment tests are used to assess eye
Q67: The four types of research used in
Q68: Tracking studies evaluate copy and media against
Q72: For evaluating sales promotion, _ is the
Q73: In business-to-business advertising, the number of leads
Q74: Copytesting is a general term that describes
Q99: Standards allow the advertiser to tell whether
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents