The efficiency of a direct-reponse offer is measured in terms of ________.
A)return on investment (ROI)
B)cost-per-lead
C)responses per thousand (RPM)
D)pay-per-click (PPC)
E)intent-to-buy

Question

Quizplus · Accepted Answer

The Answer of The efficiency of a direct-reponse offer is measured in terms of ________.
A)return on investment (ROI)
B)cost-per-lead
C)responses per thousand (RPM)
D)pay-per-click (PPC)
E)intent-to-buy

The Efficiency of a Direct-Reponse Offer Is Measured in Terms