With which method of collecting tracking data are consumers asked to record activities such as brands purchased, brands used for various activities, brand switches, media usage, exposure to competitive promotion, and the use of coupons?
A)pantry checks
B)test marketing
C)consumer diaries
D)wave analysis
E)scanner data

Question

Quizplus · Accepted Answer

Consumer diaries involve asking consumers to record various activities related to brand usage and media exposure. Pantry checks involve physically observing the inventory of household pantry items, test marketing involves introducing a product in a limited market to gauge reactions, wave analysis involves examining changes in data over time, and scanner data involves collecting data from point-of-sale scanners at retail locations.

With Which Method of Collecting Tracking Data Are Consumers Asked