Neiman-Marcus is an upscale department store located in large metropolitan areas throughout the country. The recent television campaign features various runway models wearing the store's clothes with a voiceover at the beginning and end of the ad. The middle of the ad is tailored to feature certain products depending on the city in which the ad is being shown. Which of the following describes this commercial format?
A)dealer tag
B)donut
C)zone edition
D)customization
E)standardization

Question

Quizplus · Accepted Answer

The "donut" format in advertising refers to a commercial where the beginning and end are fixed, but the middle section is customizable to feature different content, such as products tailored to specific locations.

Neiman-Marcus Is an Upscale Department Store Located in Large Metropolitan