A ________ identifies the best media to use to deliver an advertising message to a targeted audience and is a subsection within an advertising plan.
A)media impression
B)media vehicle
C)gross impression plan
D)media plan
E)message plan

Question

Quizplus · Accepted Answer

A media plan is a specifically crafted strategy that determines the best media platforms (TV, radio, print, social media, etc.) to be utilized to effectively deliver an advertising message to a specific target audience. Media planning helps ensure that advertising efforts are strategically targeted and optimized for the best chance of success.

A ________ Identifies the Best Media to Use to Deliver