When is a consumer most likely to engage in extended problem solving?
A) This decision mode is most common when the decision is related to the person's self-concept and the outcome has a high degree of risk.
B) This decision mode is most common when the decision is related to the person's past behavior and product reinforcements.
C) This decision mode is most common when acceptable products are already contained within the consumer's evoked set.
D) This decision mode is most common when the decision is related to products that are considered to have low self-concept involvement.

Question

Quizplus · Accepted Answer

Extended problem solving is most likely to occur when the decision has a high degree of risk and is related to the person's self-concept. This is because the outcome of the decision can have a significant impact on the consumer's self-image and, therefore, they will take more time and effort to carefully consider their options.

When Is a Consumer Most Likely to Engage in Extended