Consumers who participate in social networking are more likely to consider themselves as ________ than are those who do not use online social networks.
A) media recipients
B) media broadcasters
C) members of an aspirational group
D) members of a reference group

Question

Quizplus · Accepted Answer

Consumers who participate in social networking often see themselves as media broadcasters because they actively share content and information with their network, rather than just passively receiving media.

Consumers Who Participate in Social Networking Are More Likely to Consider