When you ethically use the information you gathered to customize your speech to your audience, you are performing
A) demographic analysis.
B) ethnocentrism.
C) audience adaptation.
D) psychological analysis.

Question

Quizplus · Accepted Answer

Audience adaptation involves collecting information about your audience's attitudes, values, beliefs, and interests and then using that information to tailor your speech to their specific needs. This practice is ethical as you are using this data to improve the quality of your speech and not to harm or manipulate your audience. Demographic analysis and psychological analysis could be involved in audience adaptation, but ethnocentrism, the belief in the superiority of one's own cultural or ethnic group, is not a part of this process.

When You Ethically Use the Information You Gathered to Customize