The process of developing response formats that are very clear and that are used identically by the various respondents is called scale development.
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Q72: We are really measuring properties-sometimes called attributes
Q73: Scales that have counter-balancing positive and negative
Q74: When researchers wrestle with operational definitions of
Q75: Whether a question format is categorical or
Q76: Since every research project is different,it is
Q78: A valid scale is one in which
Q79: If you use a metric measure,you can
Q80: Research objectives specify which properties are to
Q81: If a researcher is confident that few,if
Q82: Our authors recommend some scales to measure
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