One disadvantage of mall-intercept interviewing is:
A)mall-intercepts, because they require the cooperation of all stores in a mall, are difficult to implement
B)have high turnover rates
C)mall shoppers may not be representative of the target market population
D)interviewers in mall-intercept studies are often distracted by mall activities
E)shoppers may not be shown pictures or graphs

Question

Quizplus · Accepted Answer

Mall shoppers may not be representative of the target market population, as they may not accurately represent the broader population based on demographic factors such as age, income, and lifestyle. This can lead to biased or skewed results that do not accurately reflect the opinions and behaviors of the general population.

One Disadvantage of Mall-Intercept Interviewing Is