Which of the following best describes CRM?
A)Certificate for Record Management; awarded by the MRA after passing certain record-keeping requirements
B)Customer Relationship Management; the use of internal databases to strengthen customer relationships
C)Certified Record Manager; awarded by the MRA for successfully passing a series of courses related to database management
D)Customer Recognition Managers; used to identify customers from non-customers primarily in airports for purposes of security
E)none of the above; there is no such thing as CRM

Question

Quizplus · Accepted Answer

CRM stands for Customer Relationship Management which involves using internal databases and tools to manage and enhance customer interactions and relationships. Options A, C, and D are not accurate descriptions of CRM. Option E is incorrect as CRM is a commonly used business term.

Which of the Following Best Describes CRM