When using the hierarchy of effects model to develop conviction for a particular product or brand, the best creative message strategy to use would be:
A)affective.
B)cognitive.
C)conative.
D)corporate.

Question

Quizplus · Accepted Answer

The affective strategy focuses on emotions and feelings, which are crucial for developing conviction and preference for a product or brand.

When Using the Hierarchy of Effects Model to Develop Conviction