The hierarchy of effects model suggests a sequential set of steps that leads to a purchase.

Name: The hierarchy of effects model suggests a sequential set of steps that leads to a purchase.
Brand: Quizplus
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Quizplus · Accepted Answer

The hierarchy of effects model describes a sequential set of steps that a consumer goes through from first becoming aware of a product or service to eventually making a purchase. These steps include awareness, interest, desire, and action, with each step building upon the previous one.

The Hierarchy of Effects Model Suggests a Sequential Set of Steps