All of the following are methods of segmenting business-to-business markets except:
A)psychographics.
B)NAICS/SIC code.
C)geographic location.
D)size of business.

Question

Quizplus · Accepted Answer

Psychographics is a method of segmenting consumer markets based on personal and lifestyle characteristics. However, it is not commonly used in business-to-business markets. The other options, such as using NAICS/SIC codes, geographic location, and size of business, are common methods of segmenting business-to-business markets.

All of the Following Are Methods of Segmenting Business-To-Business Markets