Each of the following is a type of demographic segmentation variables except:
A) gender.
B) lifestyles.
C) age.
D) ethnicity.
Correct Answer:
Verified
Q26: Analysis of buying patterns by gender is
Q27: Each of the following are methods of
Q28: A focus group consists of a small
Q29: Market segments should be internally:
A)heterogeneous.
B)qualitative.
C)unique.
D)homogeneous.
Q30: For a market segment to be viable,
Q32: Level of education is an example of
Q33: Briefly describe the elements of the IMC
Q34: Each of the following is a method
Q35: A set of businesses or groups of
Q36: The method of consumer segmentation that is
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