Each of the following are possible reasons consumers use the affect referral method to evaluate alternatives except:
A)consumers have already eliminated the evoked set from consideration.
B)the affect referral method saves time and mental energy.
C)the consumer may have already used the multiattribute approach in a previous purchase situation.
D)the consumer has developed an emotional bond with the particular brand.

Question

Quizplus · Accepted Answer

The affect referral method involves consumers making decisions based on their overall feelings or affective response to a product or brand, rather than systematically comparing attributes. Option A is incorrect because eliminating the evoked set from consideration is not a reason to use the affect referral method; rather, the evoked set is typically the group of brands or products a consumer considers in the decision-making process.

Each of the Following Are Possible Reasons Consumers Use the Affect