The first step in the consumer decision-making process is:
A)evaluation of alternatives.
B)information search.
C)problem recognition.
D)internal search.

Question

Quizplus · Accepted Answer

Problem recognition is the first step in the consumer decision-making process. It occurs when a consumer realizes there is a gap between their current state and their desired state, prompting them to start considering possible solutions.

The First Step in the Consumer Decision-Making Process Is