When customers purchase only one brand and consider no other brand, regardless of price differences, which exists?
A)brand involvement.
B)brand specialty.
C)brand loyalty.
D)brand parity.

Question

Quizplus · Accepted Answer

Brand loyalty is described as the behavior of a customer who consistently prefers one brand over others and resists competitors' attempts to attract them. This choice indicates that customers who only buy one brand regardless of price differences show loyalty to that brand.

When Customers Purchase Only One Brand and Consider No Other