Changing an image is most necessary when:
A)a brand's image has been adversely impacted by entry of new competitors.
B)sales begin to decline.
C)target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations.
D)a competitor enters the market with a product that is viewed as being superior.

Question

Quizplus · Accepted Answer

If a company's image no longer matches industry trends and consumer expectations, it can lead to a loss of customers and revenue. Additionally, if the target market shrinks or disappears, the company may need to reposition itself with a new image to appeal to a different audience. Changing the image can help the company stay relevant and competitive in the market. The other options (A, B, D) may also warrant changes to a company's image, but they are not as universally necessary as option C.

Changing an Image Is Most Necessary When