Some marketers contend that the only valid evaluation criterion of marketing that should be used is brand attitude.

Name: Some marketers contend that the only valid evaluation criterion of marketing that should be used is brand attitude.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

While brand attitude is an important evaluation criterion of marketing, it is not the only valid criterion. Other criteria, such as sales volume, customer loyalty, and market share, should also be considered.

Some Marketers Contend That the Only Valid Evaluation Criterion of Marketing