In choosing a cause-related program, company leaders should focus on causes that:
A)employees are involved with.
B)the local community supports.
C)are not supported by the company's primary competitors.
D)relate to the company's business.

Question

Quizplus · Accepted Answer

Causes that relate to the company's business will have a more significant impact, as it will demonstrate the company's commitment and relevance in the industry. It will also allow for more creative and authentic campaigns to be developed, which will help the company stand out in a crowded marketplace. Causes that are not related to the company's business may seem insincere and opportunistic, and employees may not be as engaged in the program. While community support and employee involvement are important, they should not be the sole deciding factors in choosing a cause-related program. Competitors' support should also not be a determining factor, as it may limit the company's ability to differentiate itself.

In Choosing a Cause-Related Program, Company Leaders Should Focus on Causes