Customer relationship management programs are built on two primary metrics: lifetime value of customers and data mining.

Question

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Customer relationship management (CRM) programs are built on understanding customer needs, preferences, and behaviors, not just on the lifetime value of customers and data mining. While these two metrics can be important components of CRM, they do not encompass the entirety of what CRM programs are built on. CRM involves a wide range of activities including communication, sales, marketing, and customer service, aimed at managing and analyzing customer interactions and data throughout the customer lifecycle.

Customer Relationship Management Programs Are Built on Two Primary Metrics