In most cases there is a symbolic meaning behind a brand that links individuals to a brand community and to other owners of the brand.

Question

Quizplus · Accepted Answer

Brands often have symbolic meanings that create a sense of identity and belonging among consumers who share similar values and lifestyles. This leads to the formation of brand communities where individuals connect with each other and with the brand on an emotional level.

In Most Cases There Is a Symbolic Meaning Behind a Brand