The best, most effective point-of-purchase displays utilize each of the following techniques except:
A)integrating the brand's image into the display.
B)integrating the display with current advertising and promotions.
C)offering some type of price discount or promotional incentive.
D)making the display dramatic to get attention.

Question

Quizplus · Accepted Answer

Offering some type of price discount or promotional incentive is not a technique directly related to the effectiveness of the point-of-purchase display itself. Effective displays focus on brand integration, alignment with advertising, and attention-grabbing elements, rather than solely on pricing strategies.

The Best, Most Effective Point-Of-Purchase Displays Utilize Each of the Following