The planned insertion of a brand or product into a movie, television show, or some other media program with the purpose of influencing viewers is:
A)branded entertainment.
B)product placement.
C)lifestyle marketing.
D)guerilla marketing.

Question

Quizplus · Accepted Answer

Product placement is the planned insertion of a brand or product into a media program with the purpose of influencing viewers. Branded entertainment refers to the creation of content that is funded or produced by a brand and intended to promote the brand or product. Lifestyle marketing involves marketing products or services to match the lifestyle or values of a particular target market. Guerilla marketing involves unconventional or unexpected marketing tactics to promote a brand or product. While branded entertainment and lifestyle marketing may incorporate product placement, it is not the primary focus of those strategies.

The Planned Insertion of a Brand or Product into a Movie