An advertiser that uses its Web site to attract consumers classified as Innovators, Achievers, and Experiencers most likely uses the ________ segmentation system?
A) BrandAsset Archetypes
B) VALS2™
C) RISC
D) PRIZM NE

Question

Quizplus · Accepted Answer

VALS2™ is a segmentation system that categorizes consumers based on their values, attitudes, and lifestyles. Innovators, Achievers, and Experiencers are three of the eight segments identified by VALS2™, making it the most likely choice for the advertiser in question. BrandAsset Archetypes, RISC, and PRIZM NE are all other segmentation systems used in marketing, but they do not specifically categorize consumers based on values, attitudes, and lifestyles.

An Advertiser That Uses Its Web Site to Attract Consumers