The ________ hierarchy assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.
A) experiential
B) habitual
C) low-involvement
D) standard learning

Question

Quizplus · Accepted Answer

The description matches with the concept of low-involvement hierarchy where the consumer has limited knowledge and forms evaluation after the purchase or use of the product. In experiential hierarchy, the consumer forms evaluation based on personal experiences and emotions, while in habitual hierarchy, the purchase decision is based on habit or routine. Standard learning hierarchy assumes that the consumer has a strong preference for a brand and actively seeks information before making a purchase decision.

The ________ Hierarchy Assumes the Consumer Does Not Initially Have