Internal marketing involves developing programs to win line management support for new strategies.

Question

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Internal marketing is the process of promoting and communicating the company's values, goals, and offerings to its employees to win their support and commitment. It involves developing internal marketing programs to educate and motivate line managers and employees about new strategies, products, or services. Winning the support of line managers is crucial for successful implementation and adoption of new initiatives and programs.

Internal Marketing Involves Developing Programs to Win Line Management Support