Getting all business functions working together to provide superior customer value is referred to as _____.
A) customer relationship management
B) competitor intelligence
C) cross-functional coordination
D) centralization

Question

Getting all business functions working together to provide superior customer value is referred to as _____.
A) customer relationship management
B) competitor intelligence
C) cross-functional coordination
D) centralization

Quizplus · Accepted Answer

Cross-functional coordination involves aligning all business functions, including marketing, sales, customer service, and operations, to work together towards a common goal of delivering superior customer value. This approach ensures that every department is aware of the customer's needs and expectations and can adapt its activities and processes to meet those needs. Customer relationship management and competitor intelligence are part of cross-functional coordination but do not encompass all business functions. Centralization, on the other hand, refers to the concentration of decision-making power and authority in a single entity, which is not necessarily related to improving customer value.

Getting All Business Functions Working Together to Provide Superior Customer