Which of the following value chain activities involves inducing buyers to purchase a product and providing a means for them to do so?
A) inbound logistics
B) operations
C) sales and marketing
D) outbound logistics
E) customer service

Question

Quizplus · Accepted Answer

Sales and marketing involves inducing buyers to purchase a product and providing a means for them to do so by promoting and advertising the product, identifying target markets, and establishing pricing strategies. Inbound logistics involve activities related to receiving, storing, and distributing inputs, while operations involve transforming inputs into finished products. Outbound logistics involves delivering finished products to customers, and customer service involves providing support and assistance to customers after the sale has been made.

Which of the Following Value Chain Activities Involves Inducing Buyers