When impulse buying is not a factor, point-of-purchase can still influence buying decisions by
A) making consumers want more than they came for
B) making consumers feel good about themselves
C) using long copy
D) informing and educating consumers
E) being interactive

Question

Quizplus · Accepted Answer

Point-of-purchase displays can be used to inform and educate consumers about a product, its features, and benefits. This information can influence a consumer's buying decision even if they did not come to the store with the intention to purchase that product.

When Impulse Buying Is Not a Factor, Point-Of-Purchase Can Still