
In this type of layout, the copy dominates one side of the ad and the picture dominates the other
A) insert layout
B) horizontal split
C) vertical split
D) poster
E) multiple illustration
Correct Answer:
Verified
Q15: The primary purpose of the headline is
Q16: Spot colour attracts attention
A) only in a
Q17: Short copy is most appropriate for
A) narrative
Q18: Nike's "Just do it" is an example
Q19: The art director develops thumbnail sketches, which
Q21: The type of layout that is least
Q22: Insert layouts are commonly used to
A) emphasize
Q23: The most widely used form of direct-response
Q24: Direct-response communication
A) can only be used in
Q25: A research study conducted by Perception Research
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