
Circulation lists are magazine subscription lists that target potential customers by
A) number of children
B) interest or activity
C) income
D) age
E) city
Correct Answer:
Verified
Q31: Lists prepared from government, census, telephone, warranty,
Q32: The practice of including a pre-printed reply
Q33: In comparison to magazines, direct mail
A) needs
Q34: Three basic steps are involved in buying
Q35: A response list is a list of
A)
Q37: The backbone of an entire direct mail
Q38: To reach its target audience, specific neighbourhoods
Q39: Canada Post's research indicates that 79% of
Q40: When numerous lists are purchased, they are
Q41: Catalogues are distributed by large retail chains
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