A proper mailing list offers an advertiser not only demographic selectivity but also the opportunity to
A) enhance its image
B) ensure quality of reproduction
C) include long copy
D) deliver messages to specific geographic locations
E) control the delivery date

Question

Quizplus · Accepted Answer

A proper mailing list allows advertisers to target specific geographic locations, which can be beneficial for local or regional campaigns. It does not necessarily enhance an advertiser's image, ensure quality of reproduction, allow for long copy, or offer control over delivery date.

A Proper Mailing List Offers an Advertiser Not Only Demographic