Once the new season's program schedule is announced, the networks have a deadline, by which time most advertisers place their orders for the coming broadcast year. This is called
A) contract commitments
B) D-Day
C) the media planning period
D) seasonal scheduling
E) forward booking

Question

Quizplus · Accepted Answer

The Answer of Once the new season's program schedule is announced, the networks have a deadline, by which time most advertisers place their orders for the coming broadcast year. This is called
A) contract commitments
B) D-Day
C) the media planning period
D) seasonal scheduling
E) forward booking

Once the New Season's Program Schedule Is Announced, the Networks