Behavioural targeting
A) is the study of buying patterns of aging consumers
B) attempts to change the behavior of consumers
C) usually motivates consumers to behave uniformly
D) serves ads relevant to a consumer's interests

Question

Quizplus · Accepted Answer

Behavioural targeting serves ads that are relevant to a consumer's interests, based on their past online behavior such as search history or websites visited. It aims to show ads to specific individuals more likely to be interested in the product or service being advertised. It does not attempt to change behavior or motivate consumers to behave uniformly.

Behavioural Targeting