Mark's Work Wearhouse changed their name to Mark's and now uses more women in their advertising. Use of a single marketing strategy for both sexes is termed
A) unisex appeal
B) double targeting
C) sexual stereotyping
D) reference group advertising
E) gender positioning strategy

Question

Quizplus · Accepted Answer

Double targeting refers to a marketing strategy that aims to appeal to both men and women simultaneously, which aligns with Mark's Work Wearhouse's approach of using more women in their advertising to appeal to both sexes.

Mark's Work Wearhouse Changed Their Name to Mark's and Now